5 Brilliant Ways to Advertise a Property When Selling a House 2022
Advertising has changed a lot over the years with the help of search engines. Selling items on social media has become the new norm. Facebook Marketplace, Instagram, Yotpo, and Pinterest’s buyable pins are some of the places where members can sell anything from shoes to property. When it comes to selling a house in a competitive real estate market you have to be on your “A-game” all the time or you will be left behind.
• Make Your Price Reasonable
• Post Good Photos
• Make an Attractive Property Description
• Post Accurate Technical Description
• Location Location Location
• Be Flexible With Your Payment Terms
• Who Are Your Target Market
• Watch Out for Deal Breakers
• Be Searchable Online
• Work With a Licensed Real Estate Professional
Nowadays, 95% of people who buy real estate search online. They do not only see your property posted but also other properties as well. It just takes a lot of common sense to make your property attractive to potential buyers. The aim is to make your prospective buyer pre-select your property and schedule a site visit. Here are the top ten tips to consider in making your property appealing and saleable.
1. Advertise the Property on Google
All buyers want a better value for their money. They will choose the property with the lowest price and highest quality possible. Type in Google your property for sale: Type of Property, type of deal (for sale or for lease), and specific location.
Select top 5 similar properties bases on their lot area, floor area, and proximity to the urban commercial center. Make sure your price is at least 5% to 10% lower than theirs. In this way when actual buyers search Google and compare different properties, your property will be likely to be considered.
Most sellers have a hard time selling their property because the price they perceived for their property is way high in what the market is willing to pay for it. Doing some online research will surprise you that your property might cost more than you expected or sometimes will educate you not to expect too much. If you do not like the price the market wants to pay better hold on to your property or have it developed into a cashflow-producing asset.
2. Good Quality Pictures Make a Difference
A picture paints a thousand words. For example, your House costs $300,000 to make it look like $800,000 in pictures, according to the Local Records Office. Make sure that your pictures are far better than the top 5 similar benchmarked properties offered online. You can search YouTube tutorials on how to take good real estate photographs. Also, I recommend you hire a professional photographer especially if you want your photos done well.
3. Description is Key
Words stir positive emotions like excitement, joy, and happiness. Make sure your prospective clients will experience the emotions of wanting to own your property when they read how they describe your property. Maybe if you write the description of the property you might think otherwise of selling it ;). If you do not have writing skills we can do the description for you if you exclusively list your property for sale with us.
4. Detailed Information
Describe your property accurately such as type of ownership, lot area, floor area, number of bathrooms, present condition, age of the house/building, renovations, appliances and fixtures, and other things or perks included with the purchase.
5. Pinpoint the Area
Make your location more desirable if it is already desirable, and desirable if it isn’t by pinpointing in your location description all nearest landmarks within a mile or two radius.